Social Media
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What are the Social Media Goals which one should set for Business?

The growing demand of social media has almost encouraged every business to use it. And I hope that you too have your business reach your page on social media. But just having your business page on this platform will not help, you have to figure out what actually you want from these platform. Accordingly, you […]

The growing demand of social media has almost encouraged every business to use it. And I hope that you too have your business reach your page on social media. But just having your business page on this platform will not help, you have to figure out what actually you want from these platform.

Accordingly, you have to set your goal so that you can stay on the track. Your goals will help you to follow your track and stuck with your contents and posts. Well, in this post I would like to discuss the 3 simple goals for social media which you should set your business. Also, we will discuss how to keep the track of your success.

1. Enhance your Brand awareness

Enhance your Brand awareness

Well, the very first goal of using social media is to increase your brand awareness. Many businesses want to have their presence on the social networking sites so that they can get connected with the new customers, keep engaged your current customers and inform them about your brand and focus on bringing more sales for your brand and this have a great sense, don’t neglect it.

And then the next thing which comes that is to track your result. So how can you do the same? Let’s see.

  • Reach- Reach will describe that how many people have seen your posts. The more the reach, the more it is advantageous. Then you have to identify that which posts have reached most of the people and then you should try to replicate these posts so that to get good reach.
  • Followers- Many people consider followers are the most important metrics(go for quality over quantity). Consider those who are interested in your brand. If you know that then more people will learn about you and your brand. Focus on your followers number.  
  • Mentions, Retweet or Share- The more people will talk about your brand the more you will get benefitted. Then turn your focus towards the posts which your audience are  sharing.

How to track?

Well, before we start I would like to inform that most of the social media networks have  built in metrics. Only you need to get familiar with them. This will allow you to judge which post is getting more traffic and engagements. To get more gathering one can use the third tool.

Apart from that you can keep an excel sheet and mention the key statistics of your every network.

2. Increasing engagements

Increasing engagements

As a businessperson, you should focus on a very important goal that is increasing engagements. And there is no point to keep the presence of these if your audience has nothing to do with it. Engagement is metrics which will let you know whether your social media activities are attracting your audience (followers)or not.

How it works?

  • Traffic on your Website- If you are getting traffic from the social media then it is a good way to measure your engagements. And if you are getting engagements it means that the links which you post are getting attention of people.
  • Likes, comments and shares- The most simple and easy way to track the people’s engagements. With this, you can directly interact with the people who showed some kind of reaction to your posts.
  • Clicks- So make your URL look better you can choose Bit.ly. This is the URL shortener which keeps the track of links clicked. Also, there are some networks which are having these metrics included in their dashboard.

3. Generate new leads

Generate new leads

Wishing to generate leads then social media is the best option to choose for the same. Generating leads is one of the goal of using social media. The more leads you get the more advantage you will have.

How to track?

  • Participation- Take a look on how many people have participated in your content? How many of them had answered your question? Then you have to consider the same to involve followers.
  • Downloads- Be conscious on how many downloads you got for your content. This will help you to know about what your viewers are interested in.

Over to you

So here I come to an end of the post. The above-mentioned were the social media goals which you should consider for your business. Hope I was clear in explaining you the same.

Share your views on this blog post and don’t forget to follow our blog on Marketmongoose for more updates.

 

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Written by Sweta

Hello, I am Sweta Kumari, a desirous Digital Maketer. I am specialized in creating blogs on social media and currently serving in a Digital Marketing firm. I have a great zeal to explore social media marketing, I enjoy exploring technical traits used in Digital marketing.

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