Video Marketing
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7 Video marketing tips that will boost your marketing campaign

Way back when there was no internet and there was not even social media. Most of the marketing of the products were done mostly in TV and the radio and that used to attract a lot of viewers for the commercials in an average human being’s life way back. Most of the ads were shown […]

Way back when there was no internet and there was not even social media. Most of the marketing of the products
were done mostly in TV and the radio and that used to attract a lot of viewers for the commercials in an average human being’s life way back.

Most of the ads were shown like this on TV sets way back when the internet was not applicable to the masses like now:

 

As the technology began to expand itself in the course of time slowly most of the advertisements started posting in various social media marketing sites like Facebook, Youtube, Tumblr and various other social networking sites as well.

Video Marketing is one of the most innovative methods of attracting a large number of users in the world of social media.  Most of the established businesses decided to use this technique in most of their promoting tactics.

This is one example of the Eurail travel company which used this technique to promote their Europe tourism on facebook:

Most of the time there have been news about leaks of various products just like in the 2015 where a hacker group in North Korea hacked into the Sony pictures site and managed to leak the details of the 007 film “Spectre” or there have been cases of various videos becoming viral on the internet and garner a lot of brick bats and reviews for it. Making videos viral has become a practice for most of the businesses who want to get more attention.

Like this commercial below aired in San Antonio just three days before the 15th anniversary of the September 11 attacks. This commercial caused a furor among the media as well.

Here are some tips which can be very helpful in using videos for marketing:

 

  1. Try to post the content related to your profile and make it look attractive for the targeted audience and make sure that you don’t post any simple videos because it might end up giving a lot of problems for attracting the crowd and your business might end up becoming a disaster as well.
  2. Make your video very crisp and compact because the time limit is very important for every video and short the video the more amount of audience try to add up slowly in the page and the power of the videos is that it has the power of engaging a large amount of audience as well. Make sure to combine your content in the video as your USP to attract a large number of users.
  3. The attitude of the audience is repeatedly changing all the time and updating the videos is very expensive and most time consuming as well. So to make sure that your video doesn’t fall into the trap of the saying:” All that glitters is not gold”. The best way to tackle this problem is by making your content in the video most interactive for the users and get the maximum amount of likes as well.
  4. The most common mistake done by most of the establishments is that they end their videos by fading it to black once the video is completed. That’s one of the silliest ways of advertising your product. My suggestion to this problem is by making sure that you have added your contact details for subscribing for more updates with a hyperlink attached to it.
    subscribe link
  5. If posting your video in just one website is not helping then there are many options as well to make sure that you have been attracted. Instead of posting in only one site try to post in multiple sites like facebook, twitter etc.. so that you may attract the right amount of traffic along with it, because if youtube is not giving you the success then there are other social networking sites which offer you a boost.
  6. Try to make sure that the branding is done in a proper manner and the logo of the company should also be displayed to make sure that you have attracted the right amount of traffic.
    logo example
  7. Make sure that you have entered the URL site of your marketing page and you should make sure that you write a short description about your video as well.
    html link

Conclusion:

As I had mentioned the techniques, I hope that all you rookie entrepreneurs out there who want more attention from the audience so that your business flies sky high and becomes a hit among the masses. Please follow our blog for more such interesting topics which can be helpful for you. See ya

 

 

 

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Written by rohanm

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