Content Marketing
0

The Truth behind the Social Media Marketing

The marketing strategy of Social Media is changing or we can say, it is developing day by day. The way it is expanding its reach is awesome. Though this marketing technique is young but is always misunderstood. Some of the people out there, think that Twitter and Facebook are magical where things go viral. But […]

The marketing strategy of Social Media is changing or we can say, it is developing day by day. The way it is expanding its reach is awesome. Though this marketing technique is young but is always misunderstood. Some of the people out there, think that Twitter and Facebook are magical where things go viral. But this is not at all the truth.

Here I’m going to discuss some of the truths behind the myths regarding Social Media Marketing.

Truth #1

 

It is not Magic

 

 It is not magic

 

For the first and foremost I would like to discuss this truth. There’s a weird misunderstanding that the social media is Magical, I mean seriously? It is not the thing that just by sharing some posts on the social media your business will start growing magically. You have to follow some time-table to be active on social media but sometimes it leads to irritation as they are unable to track their growth.

The truth is that there is no company or brand which has received a huge success just with a few tweets. As we all know that it is not possible. And the most important thing which you have to understand is that to receive a great success you need to have consistency, commitments and adaptation. This can prove to be your key to success.

Truth #2

 

It is not free

 

 It is not free

 

There is no doubt that social media is cost effective where you are able to introduce your content to a huge audience. But the truth is that it is not free.

When you are considering about social media then you need to take care of the consideration. How much time it usually it takes to create an impressive content? The time it takes to get published and monitored? About the time duration to advertise and promote your content? These are the different factors which play the vital role.

As per my knowledge brands have to pay a lot of money as well as time for the SMO strategies which we cannot neglect.

Just try to treat the presence of social media as a marketing channel for your business.

 

Truth #3

 

It is the future

 

It is the future

 

The role of communication, which social media is playing, is never going to end. They are the major network for major news. The path in making connections from any part of the world.

The place where common people love to interact and express their views regarding each and every news. This active participation of people on social media is giving the prove that this is the future. The future of everything I guess.

 

Truth #4

 

Strategies over tactics

 

Strategies over tactics

 

The best pleasant part of the social media marketing is actually Instagramming , Tweeting, Facebook posting. Also, we all know that tactics without any strategy are just the waste of time as well as money.

Many of the businesses decline to define why they are tweeting.  

Before moving on, I would like to ask you what is the difference between tactics and strategy? Tactics are defined as the actions which we use to achieve our plan whereas, the strategy is defined as the overall plan.

Tactics without any strategy, always fail.

When you are thinking about strategies, it becomes necessary to consider the tactics. Make start up with your goals, detail your strategy and only then figure out how to get that.  

 

Truth #5

 

Rethink about Relationships

 

Rethink about Relationships

 

Social media marketers are of two categories. They are realists and idealists.

Realists are the one the who knows about the relationships which are important and the Idealists are the one who teaches the other brand how to make relationships directly with the social media users.

If we are considering about the social media then we need to rethink on the relationships. Just being casual friends on social media will not get you the results.

Don’t take my words in the wrong way as consumers don’t search for brands on social media for relationships, but for values.

Conclusion

Hope I was successful in explaining you about the truth of Social Media Marketing. Now try to be efficient on the use of social media and get the desired result.

Don’t forget to share your views on this blog post.

Share:
  • googleplus
  • linkedin
  • tumblr
  • rss
  • pinterest
  • mail

Written by Sweta

Hello, I am Sweta Kumari, a desirous Digital Maketer. I am specialized in creating blogs on social media and currently serving in a Digital Marketing firm. I have a great zeal to explore social media marketing, I enjoy exploring technical traits used in Digital marketing.

There are 0 comments

Leave a comment

Want to express your opinion?
Leave a reply!

Leave a Reply

Your email address will not be published. Required fields are marked *