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Last Minute Tips to Kickstart your Social Media Strategy in 2017

  As we all know that the new year has started. The spirit to learn something new is continuing. And many of us had already started planning about the new strategies, right? But wait, you haven’t made it yet. Yes, there are some terms left to be considered. We are present here with some of […]

 

As we all know that the new year has started. The spirit to learn something new is continuing. And many of us had already started planning about the new strategies, right? But wait, you haven’t made it yet. Yes, there are some terms left to be considered.

We are present here with some of the last minute tips which will help you to kick-start your social media strategies in this new year. I bet this guide will help you to build a great social media strategy for this year ahead.

 

1. Establishing your Goals

 

Establishing your Goals

 

The very first thing which you should consider here is establishing your goals. Before you should move forward to creating new social media strategies just step back only a step and prefer establishing your business goals for this year.

As the building of your social media strategy strongly depends on your objectives and goals. What metrics matter the most for your business? What are your hopes for a return on investment (ROI)?

It is quite obvious that your goals might be the same as it was the last year, but the chances probably have shifted a little as per the changing nature of the business and social media. If you are stuck in the beginning of your goals, then try to set the goals that are attainable, measurable, specific, time-bound and relevant.  

 

2. Use your Last Year data

 

 Use your Last Year data

 

Just peep in your last year’s data and try to figure out what was the strategies that worked and what didn’t. Look at the graph your campaigns, the activities and obviously, the engagements which you had received on the every platform. If talking about the content, then focus on what type of content got resonated with your viewers the most. You can perform this just by conducting social media audit. As an audit will let you know what is working and what is not working.

Based on analysis of your previous year’s report, you might wish to switch your focus on Facebook or on Instagram, make changes in your posting time so that you can reach to your to more audience or anything. The basic mentality is to take guidance from your last year’s report and go for the best direction for the upcoming challenges.

 

3. Move on with the latest trends

 

 Move on with the latest trends

 

It is quite known to us that social media spreads fast as it really makes sense that you should at least consider it. Let us discuss the most up to date trends in the industries.

 

i)     Paid social media

ii)    CEOs on social

iii)   Social selling

iv)    Employee advocacy

v)     Social media training

 

You can consider the above mentioned top 5 social media trends to move along with the latest trends. Then try to research trends both for upcoming and recent trends. Then try accessing them against your goals so that you can determine which one is right for the brand.

 

4. Search for Inspirations

Search for Inspirations

As I had already mentioned that you have to be updated and keep moving with the latest trends so that you can get aware of the new ideas. Look for the thoughts of the industry giants and leaders. For example, Hootsuite social marketing team prefers to monitor the retailers for innovations. Usually, retailers have a huge budget for the social media which provide them a great opportunity so that they can try new things.

 

5. Avoid overwhelming

 

Avoid overwhelming

 

Social media is continuously changing and that signifies that your social media plans will also change. So don’t get overwhelmed by the thought that you can move on with the same tactics the whole year. You have to tackle with different plans and have to optimize your strategies.

Set your startup goals but be ready to make changes as per the requirements and demands.

 

Over to you

 

Just recap the efforts which you have made in the last year and use the analytics and then plan to get started on with the latest social media tactics.

Share your views on this blog post and feel free to discuss your experience in this post.

 

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Written by Sweta

Hello, I am Sweta Kumari, a desirous Digital Maketer. I am specialized in creating blogs on social media and currently serving in a Digital Marketing firm. I have a great zeal to explore social media marketing, I enjoy exploring technical traits used in Digital marketing.

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