The world of content marketing is filled with challenges and twists. And it is seemingly natural that due to such reasons, most content marketers fail to create a huge intense impact in the marketing world. But few elite industrial influencers still exist who have actually made waves among the small ripples. Wish to know how […]
The world of content marketing is filled with challenges and twists. And it is seemingly natural that due to such reasons, most content marketers fail to create a huge intense impact in the marketing world. But few elite industrial influencers still exist who have actually made waves among the small ripples. Wish to know how was that even possible? Did you even consider influencer marketing in order to grab the attention of marketing big shots? Here is why you should quickly look into that matter.
In this blog, we will be discussing certain tips that can help you boost your content ROI by the usage of influencer marketing. However, before going in-depth with this, let’s have a quick overview of the need for influencer marketing.
Influencer marketing is firmly based on building up connections with people who have established themselves as the marketing giants. Thus, interacting with marketing influencers offers you benefits like:
Influencers have been long in the market and are being tremendously successful thus, a single mention of your brand name or product can spread out the message.
It’s very natural that when people hear about your product from the bigwigs of the industry. They are bound to visit your website and check out your blogs and eventually avail your products and services.
Since the influencers have been a part of the industry for long, their opinions and suggestions are valuable and might lead you to improve your brand as well as your content. And at the end of the day, you might find yourself in the midst of several business opportunities.
Marketing influencers have always been quite easily identifiable and rarely stay off the charts. Thus right after pinpointing them, we should primarily focus on ways to build-up strong connections with them.
Reading and subscribing to the influencer blogs definitely gives you an upper hand when we are attempting to establish healthy connections. So there is no better place to start conversations than an Influencer blog. The initial stages should be leading sparking conversations and valued comments so that you get duly noticed by the influencer. This will ultimately pave your way to get a lay down the foundation of the content marketing strategies.
Influencers are very much social savvy so they always tend to keep track of people who are sharing their stuff on social media. Thus by duly sharing posts of the influencers, you can come under their radar. And once they identify you sharing their good piece of work, they are bound to communicate.
Once you have successfully built up a follower’s base offer to write guest blog posts for the influencers and eventually target their followers and turn them into yours. In fact, a recent survey by experts depicts that the top notch content marketers obtain almost 30% their blogs from external sources. And among these sources more that 60% guest blogging is offered by non-paid guest bloggers.
A well know influencer tends to get a large number of requests from people intending to write guest blogs so carefully research the type of content he/she usually posts to hit the list first.
Most of the influencers not only create and publish content but they also tend to deliver speeches in conferences as keynote speakers and panelists. Thereby attending these conferences offers you with the opportunity to connect the person in real life. And as you predict a face to face conversation can strengthen relationships and lead further discussions on various topics.
The world of digital marketing always cherishes the establishment of connections, thus looking for ways to build connections should be a primary motive. For instance, we can also recommend some persons to be in contact with the influencer or some other people belonging to the same niche. This is beneficial for both sides as well as you also get the credit for bringing them along and thereby extending your own circle.
Thus to get the most out of your content marketing it necessary that you incorporate influencer marketing into your strategy and then try to cover up as much ground as possible. In that way, you can not only gain actual followers but also grow your network.
Hopefully, the information furnished in this content was interest generating. So if you consider this share-worthy? Share this content via social media and help us reach for more. Are you using any reinforced strategies to shape your content marketing for the year 2017? You can also share that via your comments.