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How Can CEOs Boost Up Their Social Media Strategies This Summer?

Wanna know how CEOs are planning to grab profits in this summer by the help of social media? Well, we will discuss the same in our upcoming paragraphs. It was found that many of them do not continue properly and they take a break. According, to the CNBC report it was found that out of […]

Wanna know how CEOs are planning to grab profits in this summer by the help of social media? Well, we will discuss the same in our upcoming paragraphs.

It was found that many of them do not continue properly and they take a break. According, to the CNBC report it was found that out of 100 only 20% of CEOs are properly showing their engagement on social media. And from that percentage of CEOs 18 are on LinkedIn, 7 on Twitter and only 4 on both the platforms.

From other report sources, it was found that many CEOs still struggle for their engagements on these social networks. From the above engagement, I meant that CEO should have their active participation in interacting and contributing to the online conversation. Less than 4 of 10 private and public company’s CEOs have made posts publically in the past years. And as per the engagement, only 34 percentage of private company CEO and 22 percentage public company CEOs have devoted their time in chatting with their fans.

Now the issue is no longer the same for the CEOs. It has changed from making their presence on social media platform to staying active on them. But no need to be daunted, the CEOs all around the world. You all are still blessed with some of the simple ways to boost up your social media accounts. Let’s have a look.

 

1. Broadcast a LinkedIn post

 

Broadcast a LinkedIn post

 

If you are concerned with blogging then you should try to broadcast or publish them on LinkedIn. LinkedIn allows you not only to write your post and build up new connections but also to audit your post’s progress.

It allows you to view your post’s insights which also include the number of views generated by your post. You are also allowed to view the demographics of the post’s readership. This includes their workplace, location, and virtuality of the provided post.

One can easily tap on the “write article” option which is present on the homepage. You can write, add images if required and when done can click on publish.

 

2. Tie up with Twitter chat

 

Tie up with Twitter chat

 

If you are wondering to get an improbable resource to make connections with your targeted audience then Twitter chats are the best option. Are you wondering what is a Twitter chat? Well, it is an hour long conversation where a person or brand is supposed to ask questions. Then the interested community would answer them. Approved hashtags are also used here and the host can record the retweets and answers of their favorites. And let them talk with each other.

 

3. Crowdsourcing

 

Crowd sourcing

 

For better understanding this term let’s take an example. The CEO of Airbnb has celebrated Christmas last year by putting forward a question. Look.

Though it was a holiday still hundreds of fans replied to his Tweet mentioning their own thoughts. So it is suggested being a CEO you too can improve your company’s offerings via crowdsourcing on Twitter or Facebook or Instagram according to the fashion. Or can use emojis as the voting elements and can know what your fans like.

 

4. Prefer personal appreciation

 

Prefer personal appreciation

 

One of the most appreciated ways to one can consider nowadays in by thanking your customers personally. And this is not just by mentioning rather you can say the same via video. And then you can broadcast the same on the social networking sites. Well, to be very frank it is not easy to for the CEOs to do the same.

 

5. Get personal

 

Get personal

 

Well, your audience is always willing to hear something about the CEO’s personal life. It may include something about your struggle and the obstacles which you have faced. No doubt you all are having great leadership qualities but in the counterpart, you also have to show your involvement in engagements with your audience.
So move on and share your life experience with your fans this will on other hands inspire them to follow your path.

Over to you

 

Hope I was clear on my words and this blog post was beneficial for the CEOs to brush up their strategies. Share your views on this blog post and do follow our blog on Marketmongoose.

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Written by Sweta

Hello, I am Sweta Kumari, a desirous Digital Maketer. I am specialized in creating blogs on social media and currently serving in a Digital Marketing firm. I have a great zeal to explore social media marketing, I enjoy exploring technical traits used in Digital marketing.

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