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Everything You Need to Know about Google Penguin 4.0

There are around 200 signals Google consider to rank a web page for a single keyword. Among them all, Penguin is a kind of signal. In fact, it is an algorithm that decides the quality of backlinks to a website. For the seventh time, the Penguin algorithm got an update in september 2016. Here, we […]

There are around 200 signals Google consider to rank a web page for a single keyword. Among them all, Penguin is a kind of signal. In fact, it is an algorithm that decides the quality of backlinks to a website.

For the seventh time, the Penguin algorithm got an update in september 2016. Here, we are giving everything about the new update and what you could do to get the best out of it.

Penguin Algorithm

This algorithm was first announced in April 2012. This particular algorithm fights against Spamdexing. If you don’t know what this Spamdexing is:

Spamdexing is an SEO methodology in which webmasters manipulate the web-indexes deliberately with Link Schemes. This is also considered as black-hat SEO as they violate the guidelines of Google for Webmasters.

Penguin algorithm was unveiled to penalize the spammers who do make illegitimate link-building, thereby improving their ranking, and to rank the quality and genuine web pages with good rankings.

penguin algorithm update

Effects of Penguin

Penguin algorithm has shown a notable impact on the search result. As per the estimations of google, around 3.1% of the search queries are affected in English and other 3% queries in various languages like Chinese, German and Arabic etc.

The major results of using this algorithm are:

  • Web pages that had been punished and modified later, regained their ranking on Google results page.
  • New spammers got punished.
  • And the web pages that were considered as spam by mistake, got their punishment called off.

Updates to Penguin

So far, the Penguin algorithm has been updated for several times. Each time it got updated, it impacted a number of queries as it’s getting smarter in finding more spammers.

Till data, it was uploaded for seven times. The recent algorithm is called the Penguin 7 or Penguin 4.0, released in September 2016.

Penguin 4.0 algorithm

Penguin 4.0

Here are the new things that are introduced in the penguin algorithm:

Real-time

Usually, when a web page gets punished, the webmaster needs to make the required changes to the page. Then google’s algorithms consider the changes instantly and decide on the web page. But this was not the case with Penguin.

The algorithm needs to be refreshed to address the changes. But now with the new update, Penguin works in real-time. That is, it will get refreshed automatically and it sees the changes quicker.

Granular

Google considers around 200 spam signals. Till now, it was punishing the entire website only for some of the spam signals. But now, this scene changed. Now the ranking was determined by the spam signals.

How to Leverage Penguin 4.0?

As long as you are following white-hat practices, you need not worry about any negative effect of Penguin 4.0. It does do more good to you rather than any harm. Because, it surely affects the black-hat SEO masters badly.

To get more out of this new update, here are some best practices scripted for you:

Maintain a pure Backlink profile

Penguin 4.0 mainly focuses on unnatural backlinks that break its webmaster guidelines. So, it is obvious that you are supposed to maintain a clean backlink profile. Just know the link sources for your website. Accept only quality links for your website.

To know where you are getting the backlinks from, you can take the help of Google Search Console or any other third-party tool. This helps you in maintaining your backlink profile pure.

Keep track of your SERP positions

Usually, the SERP positions change frequently. It depends on not just your performance, but on others’ as well. So, you need to thoroughly monitor the SERP position of your web pages. If there is any slump in your ranking, determine the reasons and take immediate actions.

Quality comes first

Quality content is always rewarded by Google. So, you have to maintain quality every time. When you maintain quality, others will automatically give backlinks to your website from their blogs/websites. Thus, you can earn quality backlinks as well.

Look on your Outbound linking as well

It is not just about getting value from others. It is about giving value to others too. A website needs domain authority as well. So, you need to look on your outbound links too. If you are not giving quality resources to your audience, Penguin will not consider your domain authority and it gets you no value on the search engine. So, be careful while giving outbound links.

Conclusion

Google made no announcement regarding the upcoming updates to this penguin algorithm. So far, the penguin is going to filter out all the spam links and websites from indexing. As said earlier, if you are maintaining quality in your content and giving value to your users, this algorithm will help you in getting better rank.

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Written by Sai

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