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7 Steps to Redesign your Website without Losing Your SEO

Website owners may think over re-designing their website because of several reasons, most importantly they may need a new look for their website to entice more people to it. The existing website may look a bit out-of-date, that’s why they may think over to re-vamp the lab. Undoubtedly, re-designing a website can enhance the conversion […]

Website owners may think over re-designing their website because of several reasons, most importantly they may need a new look for their website to entice more people to it. The existing website may look a bit out-of-date, that’s why they may think over to re-vamp the lab. Undoubtedly, re-designing a website can enhance the conversion rates for most of the people and cutoff lower bounce rates, but if not done perfectly things may end up losing the valued SEO ranking as well as losing the traffic.

If you have a well-known site for your business with pretty good ranking in the SERP and traffic, the biggest challenge of a website re-design is meeting or outstripping your existing algorithms so that you don’t lose your targeted audience, traffics and ranking.

This article is a brief guide about how to do SEO checks on your re-designed website in order to ensure the Keywords, URLs, Structures, Meta Descriptions, Page Titles, and everything matchup perfectly. It is an SEO listing brushing on things which are usually overlooked during the re-designing of the website

Does re-designing the website affect your SEO?

SEO is a crucial factor that shouldn’t be overlooked in the website designing, in fact, it is quite vital to hire an SEO service provider for the website re-design process. They will make sure about several SEO factors are considered in every step of the way to re-designing. While website designing everything should be considered in the SEO context, right from site’s structure to Meta Description.

Redesigning the site perfectly will assist you in gaining more traffic and ranking, rather than losing them.

STEP 1:  Considering SEO

SEO, the key factor behind every successful online website. Having a search engine friendly site implies designing a website with none hurdles to the search engines. During re-designing, it may be the best time to reassure that your website is search engine friendly. Sometimes, clients wish to completely change all URL deprived of redirecting the old ones.

STEP 2: Crawl the Site

WHY?

During re-designing, it may happen that URLs will change. In case, the URLs are changed, it is very vital to inform the search engines about the replacement of the URLs. Overlooking or forgetting it may destroy the SEO power. Not doing it may lead to ranking drop, sales drop, organic search, revenue drops, traffic drops, and heads-roll. Thats why it is very crucial to crawl over your site and understand the current URLs. Knowing about the structure, Meta data and URLs is very vital for identifying what exactly is changing and why.

STEP 3: Â Audit the old site

Take your time and thoroughly check and audit your existing website.

Auditing the existing website is crucial part of re-designing, so as to know about the things liking and not liking by the search engines. This assists in adding up or eradicating the area which is not helpful and enables to see the areas that must be continued.

Few things that must be checked are”

  • Missing or Duplicate page titles
  • Page titles over 512 pixels or below 200 pixels
  • Missing/ Duplicate/Multiple Heading tags
  • Missing/ Duplicate Meta descriptions
  • txt
  • XML sitemap
  • Duplicate
  • URL structure, etc.

STEP 4: Â Don’t let the test site indexed

At the working stage of the test website, Google for indexing. If more great contents have been added, then it will get indexed. Then at the time of launching the new website, the added contents will have no significance as it will be replicated. This step is quite simple, however, it’s the point where many re-designs go crooked.

STEP 5: Â Crawl over the test site

It’s better to understand the structure of the test website beforehand only. Compare your existing site with the new one using a website crawler.

STEP 6: Â Analyze the Data

Manually analyze and thoroughly check the new data that have been added up in the re-designing of the site. Delete the duplicate data so as to avoid any hassle while ranking in the search engine.

STEP 7: Â Extra checks

  • Rank Check
  • Content
  • Analytics code
  • Unblock the site

SUMMARY CHECKLISTÂ

A brief summary to assist in re-designing considering SEO in mind.

  • Consider SEO right from the initial stage
  • Crawl the existing website
  • Audit the old site
  • Prevent the test website from getting indexed
  • Crawl the test website
  • Find out and replace the URLs
  • Crawl over swapped URLs
  • Check test website Metadata on live URLs
  • Check for 404 on the test website
  • Map out 301s
  • Optimize the new web pages
  • Check Implementation
  • Do additional check for the site
  • Finally launch the re-designed website

 

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Written by mmblog

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