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5 Tips to Make the Best Out of Social Analytics

  Social media is one of the powerful asset found nowadays. If you manage to use it efficiently than can enjoy its benefits, but if you fail in doing the same, then you have to face a lot of penalties. Well, it is quite easy to devastate your precious time in finding the perfect hashtags […]

 

Social media is one of the powerful asset found nowadays. If you manage to use it efficiently than can enjoy its benefits, but if you fail in doing the same, then you have to face a lot of penalties. Well, it is quite easy to devastate your precious time in finding the perfect hashtags for your post, create images, etc. But you can always maximize your performance. So it is quite essential to learn which procedure will work better for you.

The social media analytics will play a vital role in developing your efficiency, but the potential time is not always used properly. As we all know that every coin has two faces. So for the first phase, you are having a chance to achieve the optimal results, for which you have to keep track and measure your overall performance. But for the second phase, you have to log in and out of various accounts, then need to track data for each of them and finally navigating between different reports can devour your productive hours. 

So in this post, I will let you know some of the tips by which one can extract the proper use of productive hours. Let’s go through them.

 

Tip 1

 

Establish a Baseline

 

The main motive of posting your post on social media is gain the best result for your business. But how will you know that? For this, you have established baselines. You can do this by analyzing your past performance and take a note of your average performance. And if you wish to save your analytics then can do that as Facebook and Twitter both allow you to do that in a spreadsheet form.

And once you have received all your averages like engagements, reach, click-through or any other KPIs then you are able to move forward with your analysis.

 

Tip 2

 

Try to have a multi-channel dashboard

 

It is quite hectic to log in and out just to see a small part of pictures, isn’t it? So to avoid this you can have a  dashboard which can integrate all your analysis in a single section. This can simplify your work in order to compare all your analysis across the channels.
Try to have a multi-channel dashboard

A multi-channel dashboard, allow you to compare the performance of any specific campaign for an extended time period. If we talk about Cyfe, it is used to make your effort easier to track data with widgets, historical data, data exports and of course with the real-time reports.   

 

Tip 3

 

Use Google Analytics to determine your top channels

 

Many a time, one of the features of Google analytics is left underside which is a social reference section. One can use the same to determine which social channels are most effective to drive traffic to their websites.

Through your research on engagement data, such as page views, time spent on your site, etc., Google analytics will let you know the quality of traffic which you are getting from the referral sources. And this is quite obvious that the visitors who are arriving at your content page and are leaving quickly will not add that value as the one who is arriving and clicking around to convert.

 

Tip 4

 

Outline your goals

 

It is known by all that without any goal one cannot move forward. So create your own goals for the marketing activities on social media. Your goals can be measured in terms of community, follower growth, traffic, etc., which will serve best for you. I would suggest you go for creating SMART goals. That is,
Outline your goals

By the term smart, I meant measurable, specific, attainable and relevant.

 

Tip 5

 

Try experimenting with time

 

Try experimenting with time

 

Before, we proceed, let me tell you that experimenting with your post’s timing is the smart decision. Sometimes, people don’t take it seriously, but it has greatly to do with your posts. And timing makes a great difference.  

You might have found many a time that some of your posts receive more engagements while some not. This is so because sometimes your posts are visible to a throng of people while some are not. To get a crystal clear view, when your users are active, you can use tools like Facebook insights, Tweriod, etc. one can make their Twitter post between the hours 2 to 3 AM.

 

Wrapping Words

 

The above-mentioned were some of the tips to make the best out of Social Analytics. Hope I was clear on my words to explain you the same.

Share your views on this blog post via a comment.

 

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Written by Sweta

Hello, I am Sweta Kumari, a desirous Digital Maketer. I am specialized in creating blogs on social media and currently serving in a Digital Marketing firm. I have a great zeal to explore social media marketing, I enjoy exploring technical traits used in Digital marketing.

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