Visual Content is a means of expressing through the means of visuals. With the flourishing internet facilities, there is increase in the social networking. Hence, visual content is also flourishing. Various websites like Facebook, twitter, Flickr etc. are flooded with visual contents. It has been predicted that in 2015, visual content will rule the online […]
Visual Content is a means of expressing through the means of visuals. With the flourishing internet facilities, there is increase in the social networking. Hence, visual content is also flourishing. Various websites like Facebook, twitter, Flickr etc. are flooded with visual contents. It has been predicted that in 2015, visual content will rule the online world. Here are 10 reasons why visual content will dominate in 2015.
The Visual Connect of the Brain
Our Brain understands faster by the means of visual expressions. About 90% of communication done with the brain is through the visuals. When a person is browsing through the internet, he would understand things faster if he is provided with visuals rather than text.
Increase in the Page Conversion Rates by 86%
There are many videos available on various landing pages on the web. These videos are viewed by many people. This leads to an increase in the conversion rates of these pages by about 86%. The more the viewers, the more is the average increase.
Social Media Friendly:
The visual contents are readily available for viewers to view. They donâ€™ take much time for understanding like the text content. The visual content goes viral on the internet. It is easily viewable and you can share it easily. A message conveyed by a video or a picture is must more impacting than that conveyed through the means of the text. Thus the visual content is social-media-friendly as it is usually preferred by all over the text content.
Successful Business Marketing is owed to the Infographics:
Seeing the popularity of the visual media among the people, various business groups have used this valuable tool in order to promote as well as market their business and products. They wisely utilise the visual means to make known their products and business strategies through the web. The graphical designers create visual content in the form of info graphics which provide a graphical description to the viewer. They are easy to design and help in creating a brand awareness among the people.
Craze of Visual Posts:
Visual kiwi posts are favourite among this generation. They are frequently visited. The youth finds it easy to engage and interact on the web with the help of the visual posts and videos. It is the means of enlightening the youth and creating and awareness in all fields. They donâ€™t like the boring and lengthy texts. Hence the various visual posts on websites like Facebook, twitter etc. receive about 94% visits as compared to those posts who do not contain visuals.
Consumer Preference to Visuals of the Products:
When a consumer goes on the web, he finds it easy to find product
Information of particular company, through the visual information available in google. It makes him easy to select the type and colour of the product by seeing its visuals. If your product does not appear in the google image search, it may go unnoticed by the consumer. Hence various companies must promote their products through the means of the visuals.
Visuals Information Carries More Weight:
As per research, about 67% of the consumers believe that visual images are more fruitful and carry more weight than the theoretical ratings and information. They have a psychological influence on the minds of the people. Also the visual information lasts for a long time in the minds of the people.
Visuals of Products Influence the Audience without Pestering them:
Today, many brands are in the competition of pleasing the consumers by the means of their promotion strategies. They keep on pestering the people by messaging, mailing, phone calls etc. This irritates the customer. But by displaying visuals of their products without giving any information, these business firms can not only please the consumers but also motivate them to buy their products without being pushy.
Quick Expression of Ideas:
In todayâ€™s, fast pace world, a viewer wants quick and palatable web content. He finds it time consuming as well as boring to go through lengthy web content. This problem is solved by the means of visual content which not only provides quick information but also saves time of the viewer. It is also appealing.
Â Easy Creation of Visuals by the Means of Photo Editing Tools:
It has become easy for the graphical designers to create and edit photos and upload them on the internet. The credit goes to the easily accessible photo tools like Photoshop, InDesign, Coral draw etc. These tools make it easy to create effective visual images and with the blend of a little marketing strategy, one can easily promote their brand.
Thus the future of online media lies in the visual content.